Improving your site’s search engine ranking is one way to boost your marketing and sales goals. But, if you want to drive more qualified traffic to your site, you’ll want to focus your attention on increasing your click-through rate (CTR) What is the click-through rate? The Click-through rate is the percentage of people who view …
3 Sure-fire Ways to Increase your CTR and Maximize your Revenue Read More »
Leaders never stop learning. True leaders are always eager to improve themselves and everything they do. If there’s a way to increase our leadership quotient and lead others better, we’re in! From time to time, a great book appears in the marketplace that makes sense and speaks to the needs of leaders. Andy Stanley’s book, …
While you can’t “force” search engines to rank you faster, there are some things you can do to improve Search Engine Optimization (SEO) for your site and increase organic search traffic. SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search …
Sales and marketing alignment is key to create scalable, repeatable and successful processes. In aligned organizations, sales and marketing teams work together in a coordinated effort to achieve the ultimate goal: increase your revenue. Aligned organizations achieved an average of 32% annual revenue growth while less aligned companies reported an average 7% decline in revenue …
5 Reasons Why you Should Implement Smarketing in your Organization Read More »
In a time where many are wondering how businesses will adapt and change in order to continue moving forward, I have taken some time to truly reflect on my thoughts and outcomes from attending Pipeline Generation Bootcamp offered by HubSpot and facilitated by Dan Tyre. If you’re like many professional service providers who are early …
Why you need a BrandScript Imagine building a new home without a foundation to work from. Now imagine that you have no foundation and no design plans to reference. Your builder would simply make educated guesses at where you might want walls, and what you might like best. Without a foundation, the stability of the …
There’s lot’s of buzz around the need to create a killer pitch. Let’s start with “what is a pitch”. Simply put, your pitch is really the words you use to talk about what you do. As a business owner, this is the all-important “Why should I be interested in what you do” statement. Whether your …
We’ve all been there before. You’re attending a business networking event, symposium or some other format and we’re excited to hear the guest presentation. Then it happens, the speaker gets on stage and they will usually open with a bit about themselves and why their qualified to be the one presenting. Forget the fact that …
Businesses do This All the Time, and It’s Killing Their Sales Read More »
Are you “The Expert”? Experts of all kinds try to make us believe they are “The Expert” and that they know best. They try to convince us that they have the solution to all of our business or marketing problems. “If we just do this one thing”… BUY NOW, have you heard that before? The …
Last week I posted on my social accounts asking about the problem that business owners are helping their customers solve as it pertains to the product or service they offer. What I saw was not a list of problems, instead, it was a lot of solutions and messaging that was solution focused. If you haven’t …
